P5 · Account growth · Standard · 3 weeks
Compare what an account buys against what it could buy and take the highest fit gap to a proposal before it goes to market.
Gaps converted
25%
Target for this play
Gap to proposal
3 weeks
Target for this play
Avg expansion value
£220k
Target for this play
Week 1 · Rank the gaps
Score each gap on fit, driver strength and access.
fn_map_whitespace
Week 1 · Test the driver
Confirm a dated business reason exists before building anything.
fn_detect_trigger
Week 2 · Assemble the case
Draft from cited answer blocks and comparable pricing.
fn_draft_answer
Week 3 · Land it warm
Sponsor walkthrough before any formal submission.
fn_build_win_strategy
Whitespace map flags a gap with a live business driver behind it
Best for: Multi service accounts with a single active workstream
Account service map
e.g. Bought, offered, adjacent
Business driver
e.g. Regulatory deadline or cost target
Sponsor
e.g. Named executive with budget