P3 · Prospecting · Heavy · 6 weeks
Twelve seats, one open regulatory question, filled from the accounts you need in the room rather than whoever replies.
Seats filled
12
Target for this play
Director level and above
70%
Target for this play
Follow on meetings
2.5 per event
Target for this play
Week 1 · Set the question
One question, no agenda slides, chatham house rules.
fn_design_event
Week 2 · Build the invite list
Balance seniority and account coverage, invite three deep per seat.
fn_build_invite_list
Week 4 · Confirm and brief
Send the pre-read drawn from the signal fabric.
fn_research_theme
Week 6 · Capture and publish
Insight pack out within five working days, follow ups named.
fn_capture_insight
A cluster of target accounts shares one unresolved question
Best for: Senior access into a cluster of accounts sharing one problem
The question
e.g. Who owns model risk after the AI Act?
Seat plan
e.g. 12 seats, 8 buyers, 2 partners, 2 hosts
Date and venue
e.g. In person, London, 90 minutes