P9 · Proposal writing · Standard · Full bid
Three win themes set at the start, carried through every section and checked at gold review so the document argues one case.
Sections carrying a theme
100%
Target for this play
Mean evaluator score
8.2
Target for this play
Win rate on themed bids
62%
Target for this play
Kick off · Set three themes
Each theme maps to a weighted criterion and one proof point.
fn_build_win_strategy
Draft · Thread the themes
Every section opens on a theme, not on a capability.
fn_draft_answer
Red · Score against weighting
Reviewers score theme presence per section.
fn_review_lanes
Gold · Confirm the spine
Any section without a theme is rewritten or cut.
fn_one_voice
Bid decision is go and the assessor score is recorded
Best for: Competitive submissions above the bid threshold
Evaluator weighting
e.g. Published criteria and weights
Differentiators
e.g. Three, each with cited evidence
Incumbent read
e.g. Known weaknesses and switching costs