P6 · Account growth · Heavy · 8 weeks
The renewal sentinel opens the window early so the defence pack is evidenced and socialised well before procurement starts shopping.
Renewal rate
92%
Target for this play
Notice before expiry
9 months
Target for this play
Margin retained
Flat or better
Target for this play
Week 1 · Flag the window
Sentinel opens the play twelve months out.
fn_watch_renewals
Week 2 · Read the risk
Sponsor stability, satisfaction trend and competitor presence.
fn_score_opportunity
Week 4 · Build the defence pack
Cumulative value delivered, cited, against the original promise.
fn_harvest_delivery_evidence
Week 8 · Reprice and commit
Comparable pricing plus a forward commitment the buyer can defend internally.
fn_price_reference
Renewal window opens or a satisfaction signal drops
Best for: Contracts inside twelve months of expiry
Contract
e.g. Expiry date, value, exit terms
Delivery record
e.g. SLA history and escalations
Risk read
e.g. Sponsor change or budget pressure