Growth engine · hub
The bid engine is the base. Every adjacent revenue and demand tool reads the same dossier, signal fabric and outcome ledger and every agent action lands in the same audit log.
Press run to watch a single signal travel across the engines. Detected in the data fabric, qualified, turned into a play and a campaign, handed off to connected tools and converted into a governed bid.
Signal detected
Prospecting engine · fn_watch_signals()
Qualify the account
Sales engine · fn_qualify_account()
Launch the play
Account growth engine · fn_launch_play()
Build the campaign and content
Marketing and thought leadership engines · fn_compose_campaign()
Hand off to connected tools
Orchestrator · fn_route_handoff()
Convert to a governed bid
Proposal engine · fn_ingest_bid()
Feed the outcome ledger
Learning engine · fn_record_outcome()
Now running
Signal detected
The Freshness Data Fabric picks up a trigger on a target account. A leadership change, a framework expiry and a published capital plan.
Output ledger
NN Data Dossier
Governed company evidence, cited and version controlled.
Feeds: Sales · Account growth · Marketing · Proposals · Thought leadership
Freshness Data Fabric
Regulator and market signals with staleness scoring.
Feeds: Business development · Prospecting · Events · Thought leadership
Outcome ledger
Wins, losses, feedback and pricing precedent.
Feeds: Sales · Account growth · Events · Proposals
Audit log
Every agent action recorded against a prompt version.
Feeds: All engines
Revenue
Turn qualified demand into governed pursuits. Every deal inherits the same evidence spine the bid engine uses so nothing is retold twice.
£18.4m
Qualified pipeline
61%
Qual to bid
4.1 days
Cycle to decision
Build the forward book. Frameworks, partners and buyer relationships tracked as assets rather than as inboxes.
27
Frameworks tracked
72%
Warm coverage
94 days
Lead time
Grow existing accounts proactively. Delivery evidence becomes the next proposal rather than sitting in a closed project folder.
118%
Net revenue retention
23%
Whitespace converted
146
Proof points harvested
Proactive and unsolicited proposals built on the bid engine spine, without needing a tender to start.
11
Proposals in flight
2.1 days
First draft time
58%
Reuse rate
Demand
Hunt rather than wait. Regulatory and market signals become named, sequenced conversations with a reason to call.
312
Triggers surfaced
9.4%
Trigger to meeting
£4.2m
Sourced pipeline
One narrative, every channel. Campaign assets are generated from the same governed claims used in submissions.
6
Campaigns live
2.4 hrs
Asset build time
31%
Marketing sourced
Convene the buyers. Small format round tables engineered around a live regulatory question with the right room in it.
8
Round tables
68%
Seniority mix
2.7
Follow on meetings
Authority
| From | To | Trigger |
|---|---|---|
| Sales engine | Growth enabler | Score returned - assessor fields prefill from the opportunity record |
| Sales engine | Proposal engine | Bid decision is go |
| Business development | Prospecting engine | A target account has no live conversation |
| Business development | Sales engine | A framework or lot enters the qualification window |
| Account management and growth | Proposal engine | A growth play is approved for a formal submission |
| Account management and growth | Events engine | An account is nominated for a round table |
| Prospecting and opportunity hunting | Sales engine | A meeting is booked and qualification begins |
| Prospecting and opportunity hunting | Campaign engine | A trigger applies to a segment rather than one account |
| Marketing campaigns | Events engine | The campaign carries an invitation to a round table |
| Marketing campaigns | Prospecting engine | Engaged contacts pass the intent threshold |
| Events and round tables | Thought leadership | The insight pack becomes a paper or article |
| Events and round tables | Account growth | An attendee raises an in-account need |
| White papers and thought leadership | Campaign engine | The paper is approved for launch |
| White papers and thought leadership | Bid engine | A claim in the paper becomes a reusable answer block |
| Proposal writing | Bid flow | The proposal enters formal review lanes |
| Proposal writing | Account growth | The proposal lands inside an existing account |