P2 · Prospecting · Light · 10 days
Profile a recent win, match the market against that profile and open conversations with the same evidence that won.
List to conversation
15%
Target for this play
Warm route coverage
60%
Target for this play
Build time
3 hrs
Target for this play
Day 1 · Profile the win
Extract firmographics, buying route and the decisive evaluator theme.
fn_harvest_delivery_evidence
Day 2 · Match the market
Score the market against the profile and cut to a list of twenty.
fn_detect_trigger
Day 4 · Warm the route
Check the relationship graph for an existing path before cold contact.
fn_map_stakeholders
Day 6 · Open with the outcome
Lead on the cited result, not the capability list.
fn_build_sequence
A win is recorded in the outcome ledger with a usable value story
Best for: Repeatable service lines with at least two comparable wins
Reference win
e.g. Regional insurer, governance uplift
Match criteria
e.g. Sector, size, regulator, buying route
Value claim
e.g. 38% faster assurance cycle