P7 · Proposal writing · Standard · 5 days
A whitespace finding or a market signal becomes a fully evidenced proposal in five working days without waiting for a tender.
First draft time
2 days
Target for this play
Reuse rate
60%
Target for this play
Conversion to formal process
35%
Target for this play
Day 1 · Build the response plan
Structure the document around the sponsor's internal case.
fn_build_response_plan
Day 2 · Assemble from blocks
Draft from cited answer blocks before writing anything new.
fn_draft_answer
Day 3 · Price it
Pull comparable pricing and a margin band from the ledger.
fn_price_reference
Day 4 · Run the lanes
Pink and red only, compressed to a single day.
fn_review_lanes
Day 5 · One voice sweep
Harmonise tone and ship with the commercial annex.
fn_one_voice
Growth play approved or an unsolicited opening appears
Best for: Warm accounts with a named sponsor and a dated driver
The problem
e.g. Stated in the buyer's language
Question set
e.g. Six questions the sponsor must answer internally
Price band
e.g. Comparable range from precedents