Growth engine · launch
Take a reusable template and bind it to one account or prospect. The instance carries its own owner, dates, objective and run status and its run sheet is copied from the template.
Compare what an account buys against what it could buy and take the highest fit gap to a proposal before it goes to market.
Week 1
Rank the gaps
Score each gap on fit, driver strength and access.
Week 1
Test the driver
Confirm a dated business reason exists before building anything.
Week 2
Assemble the case
Draft from cited answer blocks and comparable pricing.
Week 3
Land it warm
Sponsor walkthrough before any formal submission.
Guardrails