P1 · Prospecting · Standard · 14 days
A consultation or compliance deadline lands in the fabric and becomes a named, sequenced conversation with a matching point of view attached.
Trigger to meeting
9%
Target for this play
Time to first touch
4 days
Target for this play
Sourced pipeline per play
£450k
Target for this play
Day 1 · Qualify the signal
Check freshness state and confirm the obligation is citable in outbound.
fn_detect_trigger
Day 2 · Build the target list
Match the obligation to accounts by regulatory footprint and size band.
fn_map_stakeholders
Day 3 · Attach the evidence
Pull one cited proof point per segment from the outcome ledger.
fn_price_reference
Day 4 · Write the sequence
Five touches over ten days, each anchored on the deadline not the service.
fn_build_sequence
Day 14 · Review and recycle
Non-responders move to the campaign engine, responders to qualification.
fn_score_opportunity
Signal fabric records a dated regulator obligation with a citable state
Best for: Regulated buyers facing a dated obligation in the next two quarters
Signal reference
e.g. FCA CP25/14 operational resilience
Target segment
e.g. Tier 2 UK retail banks
Proof point
e.g. Resilience uplift, 11 weeks, cited
Owner
e.g. Named account lead