Growth engine · launch
Take a reusable template and bind it to one account or prospect. The instance carries its own owner, dates, objective and run status and its run sheet is copied from the template.
Three win themes set at the start, carried through every section and checked at gold review so the document argues one case.
Kick off
Set three themes
Each theme maps to a weighted criterion and one proof point.
Draft
Thread the themes
Every section opens on a theme, not on a capability.
Red
Score against weighting
Reviewers score theme presence per section.
Gold
Confirm the spine
Any section without a theme is rewritten or cut.
Guardrails