G4 · Demand · Pilot
Hunt rather than wait. Regulatory and market signals become named, sequenced conversations with a reason to call.
Triggers surfaced
312
Last 90 days
Trigger to meeting
9.4%
Baseline 3.1% cold
Sourced pipeline
£4.2m
Attributed to hunting
Booked meetings with trigger context
Trigger and proof point travel with the meeting.
Multi touch sequences and copy variants
Reconnect the sequencer credential to clear the queue.
Signal hunter
fn_detect_trigger
Detects a buying trigger and scores its urgency.
Sequencer
fn_build_sequence
Writes a multi touch sequence anchored on the trigger and a proof point.
New signal in the fabric, hiring pattern, funding event or regulatory deadline
Regulatory deadline play
Fabric deadline plus a matching white paper plus a named owner.
Lookalike sweep
Won accounts profiled and matched against the market.
Sales engine
A meeting is booked and qualification begins
Campaign engine
A trigger applies to a segment rather than one account